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Our survey research and business directory help people make better purchasing decisions, promote business excellence, and supplement our weekly show. In this episode, we share our mission—what we’re building for consumers and what it means for businesses.

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Sugar Grove Animal Hospital Tops List of Best Pet Care Providers

The Sugar Grove Animal Hospital celebrated 35 years of service to the community in 2026. From humble beginnings as a one doctor, one technician practice to its current team of 6 doctors and 18 technicians, the Sugar Grove Animal Hospital has established an unrivaled reputation for trustworthy, compassionate and professional care.

Learn More

Best in the U.S.

Throughout the year, we shine our spotlight on customer service excellence and top service providers in a variety of categories and cities from coast-to-coast. In this episode, RivalMind marketing clients tell stories of transformational company growth.

About Better Buyer

Our Shows

Watch our shows to shop smarter. The Better Buyer team breaks down our latest voice-of-the-customer survey research, shining a spotlight on outstanding companies consistently delivering excellent customer service. Our topics, guests, and research help people make better purchasing decisions.

Our Research

We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Our data is gathered through representative sampling.

The Directory

We provide this directory as a free resource to help consumers find local services. Please note listings are provided "as-is" and we do not guarantee accuracy. Verify all details independently. We do not endorse listed businesses, nor do they endorse us. Contact us for business updates or removal.

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The Better Buyer media team breaks down our latest research and spotlights companies earning customer trust.

Best in the Business Team

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We discuss our latest voice-of-the-customer research and shine our spotlight on outstanding companies consistently delivering excellent service. Each episode offers practical insight for buyers and recognition for brands doing it right.

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Animated Insights

Hear key findings from the  2026 Banking Humanity Index Study in this quick animated breakdown. The video shares surprising takeaways, top-ranked brands, and practical guidance for both consumers and businesses.


VIDEO: Animated Explainer
Source: 2026 Banking Humanity Index Study

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Smart buyers ask great questions.

  • What is Better Buyer's mission?

    Our mission is to help people make smarter buying decisions while equipping businesses with practical insights that guide improvements across the customer experience. We use structured customer satisfaction research—not our opinions, not lab simulations—to reveal what truly matters to consumers, which empowers both buyers and brands to make more informed, confident choices.

  • How is your research done?

    We conduct large-scale, nationwide surveys designed to capture the voice of the customer with clarity and confidence. Most of our studies include thousands of verified respondents and are always structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Our data is gathered through representative sampling and analyzed to reflect meaningful trends, not just surface opinions.

  • How do I update business info?

    If you need to update company information on a page in our directory, click the green "Verify Company Listing" button on your company profile page. Follow the prompts to update, add, or remove your business data. If you would like to request inclusion in our directory (not currently listed in the directory), click the green "List My Company" button on the appropriate industry, state, or county page. We will promptly review your request.

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