Our Mission
Helping buyers make better decisions.
Backed by real consumer feedback, our ratings, reviews, studies, and videos help people make better purchasing decisions while equipping businesses with practical insights that guide improvements across the customer experience.
Every day we strive to be...
Your guide to smarter buying.
We share insights from real customers to help you make more confident decisions.
Trusted research for better choices.
We help you compare companies based on the experiences of real people like you.
Insight that helps brands improve.
We uncover what customers value most—helping businesses focus and improve.
Know thy customer.
For more than a decade at J.D. Power, Matt witnessed the immense value of authoritative consumer data. He saw how global, iconic brands used structured research to measure satisfaction, refine their customer experiences, and dominate their markets. But he also noticed a gap. It isn't just the Fortune 500 that need to know exactly where they stand with their customers—businesses of every size deserve that insight.
Today, as CEO of Better Buyer, Matt makes this standard of rigorous survey research accessible to the entire market—studying consumer opinions at scale to reveal what real people actually think. For the consumer, Better Buyer acts as a guide to smarter buying. For the business leader, it serves as the ultimate reality check—equipping brands with practical insights to drive improvements across the customer experience.
Built on purpose. Driven by people.
From research design to daily execution, everything we do is guided by a commitment to trust, clarity, and impact. Our team brings together curious thinkers, experienced marketers, and consumer advocates who care deeply about helping buyers and businesses grow together.
Our Leadership Team
Matt
Scroggs
Founder & CEO
Matt
McGinnis
COO
Jessica
Goodrum
Director of Content Marketing
Josiah
Flex
Analyst & Search Marketing Director
Our Specialists
Our specialists are passionate about what they do—and who they do it for. With deep expertise in research, marketing, and customer experience, they bring care, precision, and purpose to every insight—helping businesses grow and consumers make confident decisions.
Madison Albury
Manager of Content Marketing
Andrew Novak
Senior Search Marketing Strategist
Rachel
Gillis
Project Manager
Andy
Francis
Senior Search Manager
Sarah Watson
Senior Search Marketing Strategist
Aaron
Lasaine
Search Marketing Associate
Stephanie McCauley
Social Media Specialist
Krystyanna
Joseph
Web Graphic Designer
Alexis
Camp
Web Graphic Designer
Rachel Rucker
Show Producer
Noelle
Horbenko
Content Marketing Specialist
Megan
Conroy
Content Marketing Associate
Jamie
Scroggs
Show Producer
Heather
McGinnis
Show Producer
Dan
Hayward
Search Marketing Associate
Want to join the team?
We would love to connect with you and discuss your career opportunities.
Beyond the office
We believe strong teams are built on real relationships. Whether it’s a department outing or a full team event, you’ll often find us at a ballgame, a local happy hour, or even solving a mystery together. We make time to connect beyond the work—because collaboration starts with camaraderie.
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