Research Methodology

Our Research

We conduct large-scale, nationwide surveys designed to capture the voice of the customer with clarity and confidence. Most of our studies include thousands of verified respondents and are always structured to meet statistical reliability standards—typically carrying a margin of error between ±3% and ±5% at a 95% confidence level. Our data is gathered through representative sampling and analyzed to reflect meaningful trends, not just surface opinions.

Read our recent customer satisfaction research studies.

Research Studies

Explore highlights from our latest voice-of-the-customer research to see how businesses are performing where it matters most.

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Better Buyer Latest Articles

Latest Articles

Written to inform and educate consumers, Better Buyer articles outline the factors you should consider when choosing a service provider.

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Popular Videos

Popular Videos

We discuss our latest voice-of-the-customer research. We also shine our spotlight on outstanding companies.

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Your guide to smarter buying.

We share insights from real customers to help you make more confident decisions.

Trusted research for better choices.

We help you compare companies based on the experiences of real people like you.

Insight that helps brands improve.

We uncover what customers value most—helping businesses focus and improve.

Local directory badges build consumer confidence.

Business directory, ratings, and reviews.

Directory ranking earned through excellence service.

Our directory highlights companies committed to delivering quality products and services—making it easier for consumers to find trusted options while businesses gain visibility for delivering exceptional experiences.

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National Recognition Backed by Thousands

Our customer satisfaction awards are earned—not claimed. Based on structured, nationwide surveys, these badges recognize companies that rank among the highest in their category. It's a trusted mark of excellence backed by real consumer feedback at scale.

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Customer Satisfaction Award

Watch our shows to shop smarter.

1 Million Opinions—we discuss our latest voice-of-the-customer research. Best in the Business—we shine our spotlight on outstanding companies consistently delivering excellent service.

Contact Us

Smart buyers ask great questions.

  • What is Better Buyer's mission?

    Our mission is to help people make smarter buying decisions while recognizing companies that truly deliver. We use structured customer satisfaction research—not our opinions, not from a lab—to highlight businesses that provide exceptional service. By shining a light on what matters most to customers, we empower both buyers and brands to make more informed decisions.

  • How is your research done?

    We conduct large-scale, nationwide surveys designed to capture the voice of the customer with clarity and confidence. Most of our studies include thousands of verified respondents and are always structured to meet statistical reliability standards—typically carrying a margin of error between ±3% and ±5% at a 95% confidence level. Our data is gathered through representative sampling and analyzed to reflect meaningful trends, not just surface opinions.

  • How do I update business info?

    If you need to update company information on a page in our directory, click the green "Verify Company Listing" button on your company profile page. Follow the prompts to update, add, or remove your business data. If you would like to request inclusion in our directory (not currently listed in the directory), contact us using the adjacent form. We will promptly review your submission.

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