Delta Community Credit Union
AWARDS > 2026 BANKING HUMANITY INDEX STUDY > DELTA COMMUNITY CREDIT UNION
Local Award
Delta Community Credit Union Named a 2026 Brand Humanity Award Honoree—Georgia
The Brand Humanity Award honors companies that consumers identify as caring and people-first based on perceptions of empathy, transparency, fairness, trust, reliability, and authenticity.
The 2026 Banking Humanity Index Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the article
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Our awards are earned—not claimed. Each award is a trusted mark of excellence, backed by the voices of real consumers. In this video, we discuss our findings from the 2026 Banking Humanity Index Study.
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The Banking Authenticity Deficit: Consumers Crave Human Connection in a Digital World
Banks are racing to automate everything, but Better Buyer's 2026 Banking Humanity Index Study℠ reveals what Americans actually want: convenience for the easy stuff, and real people for everything else. The tension is real. Consumers expect digital tools to work flawlessly for routine tasks. But loyalty? That comes from fair pricing, fast problem resolution, and honest communication. And despite the industry's AI push, trust in artificial intelligence remains remarkably low. Many consumers find "humanity" closer to home, as 35% of consumers cited community involvement and local sponsorships as a top factor that would persuade them to switch banks.
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