PNC Bank
RECOGNITION > 2026 BANKING HUMANITY INDEX STUDY > PNC BANK
National Award
PNC Bank Named a 2026 Brand Humanity Award Honoree—National
The Brand Humanity Award honors companies that consumers identify as caring and people-first based on perceptions of empathy, transparency, fairness, trust, reliability, and authenticity.
The 2026 Banking Humanity Index Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the article
About PNC Bank
PNC Bank, a prominent financial institution in the U.S., has been recognized as a 2026 Brand Humanity Award Honoree for its commitment to fostering genuine connections with customers. Through its innovative approach, PNC transcends traditional banking by prioritizing emotional intelligence and customer experience. The Brand Humanity Index highlights PNC's ability to create lasting loyalty and advocacy among its clients, reflecting its dedication to understanding and meeting their needs. This recognition underscores PNC's role as a leader in the banking industry, focused on building meaningful relationships.
Learn more at pnc.com
Quick Overview
Our awards are earned—not claimed. Each award is a trusted mark of excellence, backed by the voices of real consumers. In this video, we discuss our findings from the 2026 Banking Humanity Index Study.
Your guide to smarter buying.
We share insights from real customers to help you make more confident decisions.
Trusted research for better choices.
We help you compare companies based on the experiences of real people like you.
Insight that helps brands improve.
We uncover what customers value most—helping businesses focus and improve.
The Banking Authenticity Deficit: Consumers Crave Human Connection in a Digital World
Banks are racing to automate everything, but Better Buyer's 2026 Banking Humanity Index Study℠ reveals what Americans actually want: convenience for the easy stuff, and real people for everything else.
The tension is real. Consumers expect digital tools to work flawlessly for routine tasks. But loyalty? That comes from fair pricing, fast problem resolution, and honest communication. And despite the industry's AI push, trust in artificial intelligence remains remarkably low. Many consumers find "humanity" closer to home, as 35% of consumers cited community involvement and local sponsorships as a top factor that would persuade them to switch banks.
Recent Studies
2026 Banking Humanity Index Study
The 2026 Banking Humanity Index Study reveals consumer trust gaps, AI skepticism, and strategies to build loyalty through human connection.
2026 Coffee Shop Humanity Index Study
Our 2026 Coffee Shop Humanity Index Study reveals a growing tension: consumers demand rapid efficiency but crave human connection.
About Better Buyer
Our Shows
Watch our shows to shop smarter. The Better Buyer team breaks down our latest voice-of-the-customer survey research, shining a spotlight on outstanding companies consistently delivering excellent customer service. Our topics, guests, and research help people make better purchasing decisions.
Methodology
We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Our data is gathered through representative sampling.
Licensing Rules
Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization and an active licensing agreement. Please inquire below for details.
Our Mission
Backed by real consumer feedback, our ratings, reviews, studies, and videos help people make better purchasing decisions while equipping businesses with practical insights that guide improvements across the customer experience.
VIDEO: Mission Overview
Helping people buy smarter and brands improve.
