Market Basket
RECOGNITION > 2026 CARING GROCERY STORES STUDY > MARKET BASKET
Regional Award
Market Basket Named a 2026 Caring Brand Award Honoree—Northeast
The Caring Brand Award honors companies named by consumers, unaided, in our national study as the brands they believe care most about their customers. Recognition is earned, not purchased.
The 2026 Caring Grocery Stores Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the study
About Market Basket
Market Basket has proudly served customers since 1917, growing from its first store in Lowell, Massachusetts to more than 90 stores throughout New England. Known for its promise of More For Your Dollar, the family grocer delivers great value across a diverse range of departments, from fresh produce and quality meats to bakery favorites and everyday essentials. With weekly flyers, celebrated local favorites, and a longstanding commitment to its communities, Market Basket remains a trusted destination for New England families.
Learn more at shopmarketbasket.com
Quick Overview
Each Caring Brand Award is backed by the voices of real consumers, named unaided in a national study. Honorees must meet a minimum mention threshold. In this video, we discuss our findings from the 2026 Caring Grocery Stores Study. Read our awards methodology.
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What Makes a Grocery Brand Feel Human in 2026?
In an era of rising food costs and rapid retail automation, the relationship between grocery stores and their customers has reached a critical turning point. Better Buyer's 2026 Caring Grocery Stores Study℠ —based on a nationally representative sample of more than 1,100 U.S. consumers—shows that what makes a brand feel "caring" is changing. Modern shoppers don't just want a smile at checkout, although that's still important. They want stores that respect their time, provide transparent value, and deliver consistent reliability.
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Watch our shows to shop smarter. The Better Buyer team breaks down our latest voice-of-the-customer survey research, shining a spotlight on outstanding companies consistently delivering excellent customer service. Our topics, guests, and research help people make better purchasing decisions.
Methodology
We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Data is gathered via representative sampling. Read our awards methodology.
Licensing Rules
Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization and an active licensing agreement. Please inquire below for details.
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Backed by real consumer feedback, our ratings, reviews, studies, and videos help people make better purchasing decisions while equipping businesses with practical insights that guide improvements across the customer experience.
VIDEO: Mission Overview
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