Market Basket Pharmacy

RECOGNITION > 2026 PHARMACY HUMANITY INDEX STUDY > MARKET BASKET PHARMACY

Regional Award

Market Basket Pharmacy Named a 2026 Brand Humanity Award Honoree—Northeast

The Brand Humanity Award honors companies that consumers identify as caring and people-first based on perceptions of empathy, transparency, fairness, trust, reliability, and authenticity.

The 2026 Pharmacy Humanity Index Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the article

Market Basket Pharmacy was named a 2026 Brand Humanity Award Honoree—Northeast, according to the 2026 Pharmacy Humanity Index Study. The "Brand Humanity Index" (BHI) is a unique framework from Better Buyer that measures something that can't be automated: emotional intelligence in commerce. This year's pharmacy study asked a nationally representative sample of more than 1,100 U.S. consumers what makes a coffee shop brand feel "human."

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Our awards are earned—not claimed. Each award is a trusted mark of excellence, backed by the voices of real consumers. In this video, we discuss our findings from the 2026 Pharmacy Humanity Index Study.

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Efficiency is King, but Humanity is the Crown: The 2026 Pharmacy Paradox

Americans want their pharmacies to work, first and foremost. But in a marketplace defined by urgency and essential needs, the 2026 Pharmacy Humanity Index Study℠ reveals something more nuanced: while functional drivers like convenience and reliability remain the primary gatekeepers of pharmacy choice, "human" attributes—particularly fair and transparent pricing with no hidden fees—have emerged as critical factors for long-term loyalty.

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