Vons
Regional Award
Vons Receives 2026 Consumer Recognition for Caring—West
The Consumer Recognition for Caring designation honors companies named, unaided, in our national study as caring most about their customers. Respondents were given no lists or suggestions. Recognition is earned, not purchased.
The 2026 Caring Grocery Stores Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the study
About Vons
Vons is a longtime neighborhood grocer serving communities across Southern California and Nevada. Part of the Albertsons Companies family, it offers a full range of fresh produce, quality meat and seafood, bakery, deli, floral and pharmacy services, along with beloved own brands like O Organics and Signature Select. Shoppers save with the Vons for U rewards program and personalized deals, and enjoy the convenience of pickup and delivery. A money-back freshness guarantee reflects its commitment to quality.
Learn more at vons.com
Quick Overview
This recognition is rooted in unaided consumer recall. Out of thousands of companies nationwide, the awardee's name was typed from memory—with no list and no suggestions. In this video, we discuss our findings from the 2026 Caring Grocery Stores Study. Read our awards methodology.
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What Makes a Grocery Brand Feel Human in 2026?
In an era of rising food costs and rapid retail automation, the relationship between grocery stores and their customers has reached a critical turning point. Better Buyer's 2026 Caring Grocery Stores Study℠ —based on a nationally representative sample of more than 1,100 U.S. consumers—shows that what makes a brand feel "caring" is changing. Modern shoppers don't just want a smile at checkout, although that's still important. They want stores that respect their time, provide transparent value, and deliver consistent reliability.
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Methodology
We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Data is gathered via representative sampling. Read our awards methodology.
Licensing Rules
Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization and an active licensing agreement. Please inquire below for details.
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