Chime
RECOGNITION > 2026 BANKING HUMANITY INDEX STUDY > CHIME
National Award
Chime Named a 2026 Brand Humanity Award Honoree—National
The Brand Humanity Award honors companies that consumers identify as caring and people-first based on perceptions of empathy, transparency, fairness, trust, reliability, and authenticity.
The 2026 Banking Humanity Index Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the article
About Chime
Chime is a pioneering financial technology company dedicated to transforming the banking experience for consumers across the United States. By prioritizing transparency, accessibility, and customer-centric services, Chime has established itself as a leader in the industry. The company empowers its members with tools that promote financial health, such as no-fee banking, early direct deposit, and automated savings features. Recognized as a 2026 Brand Humanity Award Honoree, Chime exemplifies the essence of emotional intelligence in commerce, fostering genuine connections that enhance customer loyalty and advocacy.
Learn more at chime.com
Quick Overview
Our awards are earned—not claimed. Each award is a trusted mark of excellence, backed by the voices of real consumers. In this video, we discuss our findings from the 2026 Banking Humanity Index Study.
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The Banking Authenticity Deficit: Consumers Crave Human Connection in a Digital World
Banks are racing to automate everything, but Better Buyer's 2026 Banking Humanity Index Study℠ reveals what Americans actually want: convenience for the easy stuff, and real people for everything else.
The tension is real. Consumers expect digital tools to work flawlessly for routine tasks. But loyalty? That comes from fair pricing, fast problem resolution, and honest communication. And despite the industry's AI push, trust in artificial intelligence remains remarkably low. Many consumers find "humanity" closer to home, as 35% of consumers cited community involvement and local sponsorships as a top factor that would persuade them to switch banks.
Recent Studies
2026 Banking Humanity Index Study
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About Better Buyer
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Watch our shows to shop smarter. The Better Buyer team breaks down our latest voice-of-the-customer survey research, shining a spotlight on outstanding companies consistently delivering excellent customer service. Our topics, guests, and research help people make better purchasing decisions.
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We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Our data is gathered through representative sampling.
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Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization and an active licensing agreement. Please inquire below for details.
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