Round Rock Donuts

Local Award

Round Rock Donuts Named a 2026 Brand Humanity Award Honoree—Texas

The Brand Humanity Award honors companies that consumers identify as caring and people-first based on perceptions of empathy, transparency, fairness, trust, reliability, and authenticity.

Round Rock Donuts Named a 2026 Brand Humanity Award Honoree—Texas

The 2026 Coffee Shop Humanity Index Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the article

Round Rock Donuts was named a 2026 Brand Humanity Award Honoree—Texas, according to the 2026 Coffee Shop Humanity Index Study. The Brand Humanity Index (BHI) is a unique framework from Better Buyer that measures the emotional intelligence in commerce. It identifies which brands have moved beyond simple transactions to build genuine connections that drive long-term loyalty and advocacy. This year's coffee shop study asked a nationally representative sample of more than 1,100 U.S. consumers what makes a coffee shop brand feel "human."
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About Round Rock Donuts

Round Rock Donuts, a beloved Texas institution, has been delighting customers with its iconic yellow donuts since 1926. Renowned for their unique flavor and generous size, these treats have become a staple in the community, fostering connections among locals and visitors alike. As a 2026 Brand Humanity Award Honoree, Round Rock Donuts exemplifies the spirit of genuine customer engagement, prioritizing relationships over transactions. Their commitment to quality and community involvement has solidified their reputation as a cherished local brand, making them a standout in the Texas coffee shop landscape.

Learn more at roundrockdonuts.com

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Our awards are earned—not claimed. Each award is a trusted mark of excellence, backed by the voices of real consumers. In this video, we discuss our findings from the 2026 Coffee Shop Humanity Index Study.

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Why America's Coffee Ritual is Searching for Its Soul

The 2026 Coffee Shop Humanity Index Study℠ reveals a fundamental tension: consumers want assembly-line speed while mourning the loss of the coffee shop's soul. Our study of 1,107 U.S. consumers found:

Pragmatic Humanity: Consumers define brand humanity through functional respect for their time and budget. Value (54%), Convenience (51%), and Reliability (48%) are the most-selected qualities of a "human" brand.

The Performance Gap: While 59% of consumers choose shops based on consistent, efficient experiences, 54% are still influenced by personal warmth—a dual mandate that's difficult to scale.

The Loyalty Driver: Consistent, efficient experience was the top loyalty driver (52%), followed closely by fair pricing (43%).

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2026 Coffee Shop Humanity Index Study

Our 2026 Coffee Shop Humanity Index Study reveals a growing tension: consumers demand rapid efficiency but crave human connection.

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