Capital One
RECOGNITION > 2026 CARING BANKS & CREDIT UNIONS STUDY > CAPITAL ONE
National Award
Capital One Named a 2026 Caring Brand Award Honoree—National
The Caring Brand Award honors companies named by consumers, unaided, in our national study as the brands they believe care most about their customers. Recognition is earned, not purchased.
The 2026 Caring Banks & Credit Unions Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the study
About Capital One
Capital One is a diversified financial services company that helps consumers, small businesses, and commercial clients take charge of their finances with credit cards, checking and savings accounts, auto financing, business solutions, and digital tools. Serving customers across the United States, it combines innovative technology, convenient mobile access, and helpful resources designed to support everyday banking, borrowing, saving, and spending goals.
Learn more at capitalone.com
Quick Overview
Each award is a trusted mark of excellence, backed by the voices of real consumers. Honorees must meet a minimum mention threshold (see study methodology). Recognition is earned, not purchased. In this video, we discuss our findings from the 2026 Caring Banks & Credit Unions Study.
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The Banking Authenticity Deficit: Consumers Crave Human Connection in a Digital World
Banks are racing to automate everything, but Better Buyer's 2026 Caring Banks & Credit Unions Study℠ reveals what Americans actually want: convenience for the easy stuff, and real people for everything else.
The tension is real. Consumers expect digital tools to work flawlessly for routine tasks. But loyalty? That comes from fair pricing, fast problem resolution, and honest communication. And despite the industry's AI push, trust in artificial intelligence remains remarkably low. Many consumers find "humanity" closer to home, as 35% of consumers cited community involvement and local sponsorships as a top factor that would persuade them to switch banks.
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About Better Buyer
Our Shows
Watch our shows to shop smarter. The Better Buyer team breaks down our latest voice-of-the-customer survey research, shining a spotlight on outstanding companies consistently delivering excellent customer service. Our topics, guests, and research help people make better purchasing decisions.
Methodology
We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Our data is gathered through representative sampling.
Licensing Rules
Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization and an active licensing agreement. Please inquire below for details.
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Backed by real consumer feedback, our ratings, reviews, studies, and videos help people make better purchasing decisions while equipping businesses with practical insights that guide improvements across the customer experience.
VIDEO: Mission Overview
Helping people buy smarter and brands improve.