Peet's Coffee
RECOGNITION > 2026 CARING COFFEE SHOPS STUDY > PEET'S COFFEE
Super Regional Award
Peet's Coffee Named a 2026 Caring Brand Award Honoree—West
The Caring Brand Award honors companies named by consumers, unaided, in our national study as the brands they believe care most about their customers. Recognition is earned, not purchased.
The 2026 Caring Coffee Shops Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the study
About Peet's Coffee
Peet's Coffee, established in 1966 in Berkeley, California, is a pioneer in the specialty coffee industry, dedicated to crafting exceptional coffee experiences. With a commitment to quality and sustainability, Peet's sources the finest beans from around the world, ensuring each cup is rich in flavor and character. The company serves coffee enthusiasts across various regions, offering a diverse range of blends and brewing options. Peet's is not just about coffee; it's about creating community connections and celebrating the art of coffee-making, making every sip a moment to cherish.
Learn more at peets.com
Quick Overview
Each Caring Brand Award is backed by the voices of real consumers, named unaided in a national study. Honorees must meet a minimum mention threshold. In this video, we discuss our findings from the 2026 Caring Coffee Shops Study. Read our awards methodology.
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Why America's Coffee Ritual is Searching for Its Soul
The 2026 Caring Coffee Shops Study℠ reveals a fundamental tension: consumers want assembly-line speed while mourning the loss of the coffee shop's soul. Our study of 1,107 U.S. consumers found:
Pragmatic Humanity:
Consumers define a caring brand through functional respect for their time and budget. Value (54%), Convenience (51%), and Reliability (48%) are the most-selected qualities of a "caring" brand.
The Performance Gap:
While 59% of consumers choose shops based on consistent, efficient experiences, 54% are still influenced by personal warmth—a dual mandate that's difficult to scale.
The Loyalty Driver:
Consistent, efficient experience was the top loyalty driver (52%), followed closely by fair pricing (43%).
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Methodology
We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Data is gathered via representative sampling. Read our awards methodology.
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Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization and an active licensing agreement. Please inquire below for details.
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