JPMorgan Chase
RECOGNITION > 2026 BANKING HUMANITY INDEX STUDY > JPMORGAN CHASE
National Award
JPMorgan Chase Named a 2026 Brand Humanity Award Honoree—National
The Brand Humanity Award honors companies that consumers identify as caring and people-first based on perceptions of empathy, transparency, fairness, trust, reliability, and authenticity.
The 2026 Banking Humanity Index Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the article
About JPMorgan Chase
Chase, a leading financial institution and part of JPMorgan Chase, has been recognized as a 2026 Brand Humanity Award Honoree for its commitment to fostering genuine connections with customers. Through innovative banking solutions and a focus on customer experience, Chase has transcended traditional banking practices, emphasizing emotional intelligence in its interactions. This recognition reflects Chase's dedication to understanding and meeting the needs of its diverse clientele, ultimately driving long-term loyalty and advocacy across the nation.
Learn more at chase.com
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Our awards are earned—not claimed. Each award is a trusted mark of excellence, backed by the voices of real consumers. In this video, we discuss our findings from the 2026 Banking Humanity Index Study.
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The Banking Authenticity Deficit: Consumers Crave Human Connection in a Digital World
Banks are racing to automate everything, but Better Buyer's 2026 Banking Humanity Index Study℠ reveals what Americans actually want: convenience for the easy stuff, and real people for everything else.
The tension is real. Consumers expect digital tools to work flawlessly for routine tasks. But loyalty? That comes from fair pricing, fast problem resolution, and honest communication. And despite the industry's AI push, trust in artificial intelligence remains remarkably low. Many consumers find "humanity" closer to home, as 35% of consumers cited community involvement and local sponsorships as a top factor that would persuade them to switch banks.
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Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization. Please
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