Florence Bank
RECOGNITION > 2026 CARING BANKS & CREDIT UNIONS STUDY > FLORENCE BANK
Local Award
Florence Bank Named a 2026 Editors' Choice for Caring Customer Service—Massachusetts
The Editors' Choice Award for Caring Customer Service honors companies named by a consumer, unaided, in our study, then selected by the Better Buyer editorial team for excellence in customer care.
The 2026 Caring Banks & Credit Unions Study was conducted using a rigorous, nationally representative consumer survey of U.S. adults. Read the study
About Florence Bank
Florence Bank is a community bank dedicated to putting customers, employees, and the community first. Serving Western Massachusetts, it offers personal, business, and home lending solutions designed to help individuals, families, and businesses thrive. Known for local decision-making, trusted financial guidance, and a strong commitment to community support, Florence Bank combines personalized service with convenient modern banking tools.
Learn more at florencebank.com
Quick Overview
Recognition is earned, not purchased. Each award is a trusted mark of excellence. Selections are made independently, before honorees are contacted (see study methodology). In this video, we discuss our findings from the 2026 Caring Banks & Credit Unions Study.
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The Banking Authenticity Deficit: Consumers Crave Human Connection in a Digital World
Banks are racing to automate everything, but Better Buyer's 2026 Caring Banks & Credit Unions Study℠ reveals what Americans actually want: convenience for the easy stuff, and real people for everything else.
The tension is real. Consumers expect digital tools to work flawlessly for routine tasks. But loyalty? That comes from fair pricing, fast problem resolution, and honest communication. And despite the industry's AI push, trust in artificial intelligence remains remarkably low. Many consumers find "humanity" closer to home, as 35% of consumers cited community involvement and local sponsorships as a top factor that would persuade them to switch banks.
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About Better Buyer
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Watch our shows to shop smarter. The Better Buyer team breaks down our latest voice-of-the-customer survey research, shining a spotlight on outstanding companies consistently delivering excellent customer service. Our topics, guests, and research help people make better purchasing decisions.
Methodology
We conduct large-scale, nationwide surveys designed to capture the voice of the customer. Our studies are structured to meet statistical reliability standards—typically carrying a ±3% margin of error at a 95% confidence level. Our data is gathered through representative sampling.
Licensing Rules
Companies named in this study may reference their recognition in editorial or news contexts. However, using the designation name, title, badge, or logo in advertising, marketing, or sales materials requires prior written authorization and an active licensing agreement. Please inquire below for details.
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Backed by real consumer feedback, our ratings, reviews, studies, and videos help people make better purchasing decisions while equipping businesses with practical insights that guide improvements across the customer experience.
VIDEO: Mission Overview
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